For this project the instructions were pretty simple. Tasteful, minimal & calm, directly related to the shape of the hair but also the ancient Greek word "trix" that the owner liked.
So we came up with something simple paying absolute respect to the owner's character & the identity he wanted to give to his business. We chose a color palette suitable for men and women, which gives prestige and calms the mind because this visual identity had to give the client the complete treatment experience. We chose a font that looks like the elasticity and shape of the hair and the patterns were designed according to the minimal aesthetics of the identity. The branding quidelines concern all applications, business card, brochures, shampoo bottles and hairdressers' aprons.