When we discussed with Yiota Iroidou the creation of a logo for this project which concerns online flamenco song lessons, we wanted something fresh, fun and with a strong character. That's why we used a serif font, modern & thick that is reminiscent of the loud voices & aspects that flamenco dresses make, away from the traditional calligraphic (script) fonts because the goal is to communicate the love for the song in a more modern way. The deep gray color is timeless, white for the purity of emotions. The color orange comes to make a statement. Unlike the red that is widely used in the genre, we made the difference with a happier, more commercially given color to convey the message of the online song community. We are here to offer you quality and to share our passion and solidarity with all of you out there who want to sing directly from your heart