The importance of a well-designed logo
The logo today and its significance
I will start with a quote from the book "The design of the letter" by Takis Katsoulidis. "The advent of computers in all areas of modern life is now a fact. Technology facilitates and speeds up research, with the multiple and alternative solutions it provides in a minimum of time. Computer science provides us with the impetus for more knowledge. Typography used to play a key role in informing and disseminating ideas. Printed as portable knowledge contributed to democratization and the industrial revolution ... There are programs ready to serve, to process and to give new images and visions. But a necessary condition is the exploration of the possibilities of the computer "(Katsoulidis, 1991)
Taking this suggestion as a trigger, I imagine what things would be like then in the distant now 1991. I live in the last sentence of Katsoulidis, where he mentions the capabilities of the computer, and I come to 2020 where we have now reached a saturation point in terms of design with the use of the computer, how many people we know who "know" the programs and how many others who choose them just because they "know" programs like the illustrator and others. ΑBut we have not gotten to the point of understanding but also showing consumers and customers out there, how important it is to know how to design without the use of the computer and all these programs, but also how much non-stop study is needed to get to point to create a logo from scratch, with the right research, understanding and perhaps "guessing" many times the object in which you are called to work.
The importance of a well-designed logo is tremendous, especially today when the images are stormy and many fall into the trap of creating logos even according to what is in fashion, not noticing that the transient alone can not stand in 3 and 5 years. The logo must be modern, but at the same time it must withstand if not at a depth of 100 years like that of Coca Cola, not less than 10. Also the multiple applications to which it is required to respond make its design even more challenging, causing many times headache to the graphic designer and the client. This requires proper organization, comprehensive briefing and research. These are 50% of a good logo and I think they are necessary before anything else.
Training and specialization
The constant information from all of us is now necessary but also inevitable for every thinking person, whether he is a professional or not. But in any case, in any field, it is impossible for someone who does not have the right education to provide the same services as someone who entered the process to specialize somewhere. Anyone can suggest a depot for a headache. But he can neither know the cause, nor what kind of headache it is, nor its result. It can not be different with the graphic designer, because as another "doctor", he knows better than anyone what solution is right for the image of a company, the reasons for creating a logo or corporate identity, as well as the result that will have the final image of. Check here in detail how Netflix handles its corporate identity and think about what the whole creative team went through to come up with these logo guidelines.